Apple TV

• Your Apple TV+ subscription gives you access to Apple TV+ content without additional payments.
• iTunes Store movies and TV shows are not included with Apple TV+, even though both can be accessed through the Apple TV app.
• Apple TV app Channels (other than Apple TV+) are not included with Apple TV+, even though they can be accessed through the Apple TV app.

Yes. It's normal/business. If you sign up for Amazon Prime or AppleTV Plus you will have access to more "free" stuff, but even then you'll find yourself having to pay for many programs. One can often find free downloads in various places which you can import into AppleTV and thus watch for free.