Adding fund

See Add funds to your Apple ID https://support.apple.com/en-us/HT208687

"Before you can add funds to your Apple ID, you must have a valid payment method on file. Learn about the payment methods that you can use with your Apple ID. ... See how to Add funds to your Apple ID https://support.apple.com/en-us/HT208687  Note that "after you authorize the payment, the funds ... [are credited] to your Apple ID. Then, you can use the credit to make purchases from the App Store or iTunes store. Need more help? Contact Apple support for help here: Get started."

Are you entering the same Apple ID/email address that you used to sign into the App Store/iTunes?

Do you have access to another WiFi network where you can try? That has worked for several people.

Try a restart.

Restart your iPhone, iPad, or iPod touch         

Try a forced restart.

Reset Device.      

If necessary

Hard reset.        

Do a backup and try a factory reset. Then restore from your backup.

Restore to Factory setting.      

Backup - Restore your device from an iCloud or iTunes backup.