iTunes Media folder location won't "stick"
I have had this ongoing issue with iTunes. Since my C drive has limited space, I install iTunes to C drive, then go into Advanced Preferences and change the iTunes Media Folder Location to F\iTunes. However, EVERY TIME I open iTunes, this has reverted back to the original C:\users\xxxx\Music\iTunes\iTunes Media folder.
Any knowledge on why this happens?
If iTunes offers the ability to change this location, why does it not work.
I am no master Apple iTunes wizard, but think I am fairly savvy. Any help would be appreciated.
Windows, Windows 10