Apple tv requires itunes account?
Trying to sign up for apple tv+, got apple ID, but stops saying I need iTunes account with no info on how to get that
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It seems the Apple ID account in use isn’t ready yet for Store purchases.
Possibly the account details aren’t complete or not verified? The account needs full user details, a verified email address (respond to test message), and a valid payment method.
How to create a new Apple ID - Apple Support
If you see a message that you need to sign in to iTunes
If you created a new Apple ID on the web and see a message that you need to sign in to iTunes, follow the steps below for your device:
• On an iPhone, iPad, or iPod touch: Open Settings, then tap "Sign into device" and sign in with your Apple ID.
• On a Mac: Choose Apple menu > System Preferences, then select Apple ID and sign in with your Apple ID.
• On an Apple TV: Sign in to the App Store, iTunes Store, or Apple Music with your Apple ID.
• On a PC: Sign in to iTunes with your Apple ID.
• On an Android device: Sign in to Apple Music on Android with your Apple ID.