Personally, I would purchase separate enclosure and drive.
This approach allows you to select the level of quality of each.
Generally, the off the shelf "packaged" drive will often have poor
electronics to interface the drive itself to the computer and the
actual drive contained within them will typically be lower grade drives.
OWC is a good choice for enclosures (https://eshop.macsales.com/shop/hard-drives/External-Enclosures).
Personally I have had very good success with the all aluminum StarTech
enclosures which are available most anywhere (Amazon, NewEgg, etc.)
As far as drives themselves, the basic rule of thumb I have always used
is that the backup needs to be the most reliable part of any system.
To that end, when selecting a drive, choose one that has the longest
warranty. A five year warranty drive will be better than a three year.
One thing to note, standard hard drives are mechanical and as such,
can fail "out of the box", last beyond your computers usefulness,
or anywhere in between.