iPhone 13 pro not very blue

Not sure what you expect as an answer to you query. If you feel that you are not satisfied with the color of your new iPhone, you have 14 days from the purchase date to return it for either a full refund or replacement.

It's not a problem.

The Sierra Blue of the iPhone Pro/Pro Max is supposed to be a very light blue tint as compared to the darker blues available on the iPhone 13 and the iPhone 12 family of phones.

If you're not a fan, you can return it under Apple's 14 day return policy and purchase a different color.

I just traded in a 13 pro for the 13 pro max (both sierra blue) and was disappointed when I noticed the 13 pro max’s color wasn’t as blue as the 13 pro. Maybe some are a lighter hue? Was yours a max?

Could it be the room lighting, as suggested in this review? https://www.cnet.com/tech/mobile/iphone-13-pro-max-review/

This guy also starts going in depth about the Sierra Blue color starting at 1:14.

[Link Edited by Moderator]

Supposed to be and what they are seemingly are two very different things. The Sierra blue just looks washed out, bland, basic, and lazy. So when you’re paying $1000+ for a phone it is a problem.

Then return it for a refund; it's in no way whatsoever different from what was advertised.

Mine rather looks dark metallic blue not light blue at all.. disappointing