Can u use a visa gift card

Chip purchase?

If you mean for some type of content in an App, then yes. Add the Visa card like a credit or debit card to your Apple ID as explained here: link-> Change, add, or remove Apple ID payment methods - Apple Support

See here: link-> If your payment method is declined in the App Store or iTunes Store - Apple Support

My visa gift card failed when I tried to make a purchase on the apple store. Do you know why this is? I put in all the correct information.