your purchase could not be completed

See this Apple article:  If you can't redeem your Apple Gift Card or App Store & iTunes Gift Card

If you can't redeem your Apple Gift Card or App Store & iTunes Gift Card - Apple Support

check. ⤵️

Card is not valid

Card has already been redeemed

Card is not activated

Code is unreadable

Code must be redeemed in a different country or region

Contact Apple Support -> Contact Apple Support.

❗️ See also -> About Gift Card Scams -> About Gift Card Scams - Official Apple Support

I redeemed a gift card

When redeeming a gift card, the amount will be credited to your (1) Apple ID balance and (2) you need to set your Apple ID balance as your default payment.

1.

See -> Check your Apple ID balance

Check your Apple ID balance – Apple Support (UK)

(2)

Change, add or remove Apple ID payment methods

Change, add or remove Apple ID payment methods – Apple Support (UK)

If you update your payment method or add funds to your Apple ID balance, It would take about 1 to 3 business days in order to process.

If you're still unable to update your payment method, Contact Apple Support.