hello I just bought a apple pencil I can't pair it

Here is Apple’s definitive compatibility list for Apple Pencil and iPad:

Apple Pencil compatibility - Apple Support

The first and second generation Pencil use an entirely different pairing and charging interface. 

The second generation Pencil can only be used with iPad models that have the magnetic/inductive dock that is exclusively designed for the Pencil. Charging is controlled via the iPad magnetic dock.

The first generation Apple Pencil uses the physical Lightning port of the Pencil and host iPad for both pairing and charging the first generation Pencil. The first generation Pencil can also be charged using an inline charging adapter and the iPad’s Power Adapter. This pencil can only be used with compatible iPad models that have a Lightning connector; with the sole exception of the new iPad10, requiring a special adapter, iPad models that feature a USB-C port lack any means by which to pair with a first generation Pencil.

In summary, the Apple Pencil models are not interchangeable - and can only be used with the iPad that has appropriate internal hardware.

These support pages may be helpful with pairing and use of the Pencil with your iPad:

Connect Apple Pencil with your iPad - Apple Support

Charge your Apple Pencil and check the battery - Apple Support

If you continue to experience difficulties, here is one of the better troubleshooting guides:

https://appletoolbox.com/apple-pencil-not-working-heres-our-troubleshooting-guide/

You can determine your iPad model from iPad settiings:

Settings > General > About > Model

Not sure which iPad you have? Identify your iPad model.