Can we play music on two Bluetooth earphones at the same time ?

Hi Team,

I have recently bought an iPhone 13 pro max, and was excited about the feature of connecting to multiple Bluetooth speakers or earphones and listening to the music at the same time.

In all the forums and discussions i could find hat it is possible only with Apple airpods or beats earphones. I crossed check with the vendors where i purchased the phone, but they told it is possible with other earphone brands too.

After buying the phone I tried and it is not working now. This is really disappointing. Do we have any solutions for this ?