I need help setting up my brand new Apple Phone. Do I need to go to the Genius Bar, or can I just come into the store for help?

If you need to go to the store, you should make an appointment to avoid a long wait. To make an appointment, use this link...

Apple Store - Find a Store - Apple

Take a look at this link and perhaps you won't need to go for help...

Set up your iPhone or iPad - Apple Support

It’s always best to make an appointment first. Congratulations on the new iPhone!

This is a user forum. You are not talking to Apple.

We can try to walk you through whatever is troubling you.

What’s the problem?