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Apple Business Connect address

Hello, my business address has changed but I can't update it via Business Connect because the data there seems to show we are a United States based business and as such it asks that we acquire a DUNS to proceed with updating company details. I can't obtain a DUNS since we are in fact based in Australia. We have moved office and our clients and consultants regularly turn up to our old address. Please help us update our company details in Apple Business Connect!

Posted on Jun 28, 2023 7:51 PM

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Question marked as Top-ranking reply

Posted on Jun 30, 2023 10:02 AM

We are end users, not AppleSupport, volunteering to help with consumer product issues. The only forum section that might be useful is:


Mac in Business and Education - Apple Community


However, the same limitation applies: you will be conversing with end users, not Apple.


There should be support links or numbers when you log into the Business Connect pages. I do not have an account so cannot test that on your behalf.

3 replies
Question marked as Top-ranking reply

Jun 30, 2023 10:02 AM in response to Shae_McCashen

We are end users, not AppleSupport, volunteering to help with consumer product issues. The only forum section that might be useful is:


Mac in Business and Education - Apple Community


However, the same limitation applies: you will be conversing with end users, not Apple.


There should be support links or numbers when you log into the Business Connect pages. I do not have an account so cannot test that on your behalf.

Jul 18, 2023 3:04 AM in response to Shae_McCashen

Shae,


Apple Business Connect has gone through a few changes recently, I would suggest reverifying your business details (even if you need to cancel and add again) this will enable you to reset your details properly.

Re the D.U.N.S number - Dun and Bradstreet are international and you can quickly request a number via their website contact form - just Google 'request duns number in australia'


Do be mindful that having inaccurate company data online can have several implications, including:

  1. Misrepresentation: Inaccurate company data can misrepresent your business's information, such as contact details, products or services offered, or business hours. This can confuse potential customers and lead to missed opportunities or frustrated users who may turn to competitors with accurate information.
  2. Loss of Trust: Inaccurate data can erode trust in your brand or business. When customers encounter conflicting or incorrect information about your company, they may question your reliability, professionalism, or attention to detail. This loss of trust can negatively impact your reputation and deter potential customers from engaging with your business.
  3. Poor User Experience: Inaccurate data can lead to a poor user experience for customers visiting your website, social media profiles, or online directories. If customers cannot find accurate information, such as your address or operating hours, it can result in frustration and a negative perception of your business. This can lead to reduced customer satisfaction and potentially lost sales or opportunities.
  4. SEO and Search Rankings: Inaccurate company data can harm your search engine optimization (SEO) efforts. Search engines strive to provide accurate and relevant information to users. If search engines find inconsistencies or conflicting data about your business across different online platforms, it may negatively impact your search rankings, making it harder for potential customers to find you online.
  5. Missed Opportunities: Inaccurate company data can cause missed business opportunities. For example, if your phone number or email address is incorrect, potential customers may be unable to contact you for inquiries or sales. Inaccurate data can also affect partnerships, collaborations, or other business relationships that rely on accurate information for communication and decision-making.
  6. Legal and Compliance Issues: Depending on the nature of the inaccuracies and the jurisdiction you operate in, there may be legal or compliance implications. Inaccurate information, especially if it pertains to legal or financial matters, can lead to legal disputes, regulatory non-compliance, or reputational damage.

To mitigate these implications, it is crucial to regularly review and update your company's online data, ensuring accuracy across various platforms, directories, and websites where your information is listed. Monitoring your online presence and promptly addressing any inaccuracies or inconsistencies can help maintain a positive brand image, enhance user experience, and maximize business opportunities.


If you would like any further help with digital marketing or SEO, my company web-aviso deals with Australian clients and would be happy to assist you further.

Apple Business Connect address

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