my watch won't turn on at all. It goes to the apple logo and then turns off and just repeats that cycle

Hey there BrendanWinkler,

Thanks for reaching out to the Apple Support Communities. To get started, try force restarting your Apple Watch with the steps shown in this link here: Restart your Apple Watch - Apple Support

"How to restart your Apple Watch

1. Press and hold the side button until you see the Power Off slider.
2. Drag the Power Off slider.
3. After your watch turns off, press and hold the side button again until you see the Apple logo.

If your Apple Watch is charging, take it off the charger first. When your watch is charging, you can't restart it. "

Force restarting your Apple Watch can be a helpful step if your device is not responding unexpectedly, and may help with resolving this issue.

If still having issues after you force restart the Apple Watch, or if you've already attempted this step, the next best option would be to have your Apple Watch inspected further for possible service. For help with finding nearby service locations, check out this link here: Apple Support

We hope that's able to help.

Take care!